'The sponsorship of the BIFC Discovery Showrooms, as well as the capsule collection, will amplify amazing designers and showcase their work to a broader consumer market.' 'New York Fashion Week: The Shows is an incomparable opportunity for emerging designers, who are also entrepreneurs in their own right,' said Mailchimp's Chief Marketing Officer, Michelle Taite. The Mailchimp activation space was designed and produced by Wink, Mailchimp's in-house creative agency, in partnership with IMG. Guests of New York Fashion Week: The Shows can view the capsule collection in the Mailchimp activation space located in the main lobby of Spring Studios and at /nyfw.

These designers are breaking through, making moves, and changing the world with confidence.

The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B. This season, designers Ajovang, Atelier Ndigo, HARBISON, IZAYLA, Jessica Rich, Kwame Adusei, Madame Adassa, Muehleder, Sammy B and VAVVOUNE will showcase their newest collections in the BIFC Discovery Showrooms. Mailchimp is also the first sponsor of the BIFC Discovery Showrooms at Spring Studios, the central hub of NYFW: The Shows. The email and marketing automation platform is spotlighting five designers as part of the 'Guess Less, Sell More' brand campaign (Photo: Intuit Mailchimp)

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